Real Estate Marketing Strategies: Dominance Or Warfare


Effective real estate marketing technique is the foundation of a good real estate marketing system. And the real estate marketing system contains a list of specific actions required to successfully implement a specific real estate marketing technique.

Here’s an example of a real estate marketing technique that every agent and his or her uncle uses: “Offer a No Cost Obligation Competitive Marketing Analysis (CMA) to attract consumers.

In order to offer additional, higher-margin goods and services that improve the consumer’s experience with the low-cost good or service, you must first establish a connection with the prospect. Get detailed information about real estate marketing on this website:

Specifically, you are angling for a “listing agreement”, and if you get it you can then add on “seller” giveaways to make the listing more appealing to buyers and therefore easier to sell (seller agrees to pay discount points, offer home warranty plans, agree to sell-lease backs, etc.)

No, I’m not talking about under pricing it to sell it quickly, or anything else unethical. Instead, I am talking about having open and honest dialogue with your seller to determine what kinds of concessions he or she is willing to make to get their properties sold. It could be a new paint job, a new roof, the installation of new carpet and anything else imaginable.

Understanding the distinction between a property marketing technique and a tactic is crucial. While having a dynamic real estate advertising system without a solid, well-thought-out real estate marketing approach is feasible, it is uncommon to be able to create one that survives the test of time.

Some real estate marketing techniques are based on market dominance. In this scheme, agents are ranked based on their market share or dominance within their communities. If you want to get more tips and tricks about buying or selling an estate, then look at this website for further details.

Still, other real estate marketing techniques are outright aggressive. They beg the questions whether you should grow your business or not, and if so, how fast.

Finally, other real estate marketing techniques are warfare based strategies. Ever hear of Guerilla Marketing? Well, that’s where the term comes from.

Using a technique that you are comfortable with, that is more in keeping with your personality is recommended, because when the going gets tough you are so likely to abandon it. I’m starting to use the term more frequently these days, but only because it’s true; slow and steady wins a lot of races, and when you implement your real estate marketing techniques and strategies know that although the going may be slow initially, while you’ll eventually reap the benefits of your efforts.

Summarily, effective real estate marketing technique is the foundation of a good real estate marketing system, which is key to your short, intermediate, and long-term success. For further details about estate marketing, check out this site: